Privacy Policy
Effective Date: 1st September 2021
Last Updated: 8th August 2025
DG Digital Marketing (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy.
This Privacy Policy explains how we collect, use, store, and share your information when you:
- Visit our website at:
www.dg-digitalmarketing.com
- Purchase our DIY resources or managed influencer marketing services
- Subscribe to our email list or download free resources
- Engage with us via social media, direct messages, or other communications
We comply with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and, where applicable, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).
1. Data We Collect
We may collect the following categories of data:
- Information you provide directly:
- Name, email address, phone number
- Business name, role/title, and industry
- Payment details (processed securely via third-party payment processors such as Stripe or PayPal — we do not store card details)
- Any data provided when enquiring about or purchasing our services
Information we collect automatically:
- IP address and device type
- Browser type and operating system
- Pages visited, time spent, and referring URLs
- Cookie and tracking data
Information from third parties:
- Publicly available data from social media platforms
- Contact details shared by influencers or clients as part of managed campaigns
2. How We Use Your Data
We use your personal data for the following purposes:
- To provide and manage our services, including influencer campaign management and DIY resource delivery
- To process payments and send receipts
- To communicate with you about enquiries, campaigns, or product updates
- To send marketing communications you have opted into
- To analyse website performance and improve user experience
- To meet legal, regulatory, and tax obligations
3. Legal Basis for Processing (UK/EU Residents)
Under UK/EU GDPR, we process your data on the following legal bases:
- Contractual necessity — to provide the services you purchase or request
- Legitimate interests — to operate and improve our business
- Consent — for marketing communications and non-essential cookies
- Legal obligation — to comply with applicable laws
4. Your Rights (UK/EU Residents)
You have the right to:
- Access your personal data
- Rectify inaccurate or incomplete data
- Request deletion (“right to be forgotten”)
- Restrict processing of your data
- Data portability
- Withdraw consent for marketing communications
To exercise your rights, email:
[email protected]
5. Your Rights (US Residents under CCPA/CPRA)
California residents have the right to:
- Know what personal information we collect and how we use it
- Request deletion of your personal information
- Opt out of the sale or sharing of personal information
- Non-discrimination for exercising privacy rights
You can exercise these rights by emailing [Privacy Contact Email].
We do not sell personal information.
6. Data Retention
We keep personal data only as long as necessary for:
- The purposes outlined in this policy
- Legal or regulatory requirements
- Resolving disputes and enforcing agreements
When data is no longer needed, it is securely deleted or anonymised.
7. Data Sharing & Third Parties
We may share your data with:
- Service providers — such as payment processors, email marketing platforms, analytics providers, and influencer marketplaces
- Legal authorities — when required by law
- Influencers and campaign collaborators — where necessary to fulfil a contract
All third parties are required to protect your data and only process it according to our instructions.
8. International Transfers
Your data may be transferred and stored outside your country, including to the United States, where privacy laws may differ.
Where required, we ensure such transfers comply with UK/EU GDPR through adequacy decisions or standard contractual clauses.
9. Cookie & Tracking Technologies
We use cookies and similar tracking technologies to:
- Ensure website functionality
- Analyse traffic and performance
- Deliver personalised marketing
Types of cookies:
Essential cookies — required for core site functionality
Analytics cookies — help us understand site usage
Marketing cookies — used for advertising and retargeting
Managing cookies:
You can control cookies via your browser settings. For non-essential cookies, we obtain your consent before placing them.
10. Security Measures
We implement appropriate technical and organisational measures to protect your personal data, including encryption, secure hosting, and access controls.
11. Children’s Privacy
Our services are not directed to individuals under 18. We do not knowingly collect data from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
13. Contact
If you have any questions or wish to exercise your rights, contact:
DG Digital Marketing
Email: [email protected]
Exali AG Liability Seal
1. Description and scope of data processing
This page uses the Exali AG Liability Seal. The graphic element of the seal is reloaded from the servers of Exali AG. For this purpose, due to the technical design of the Internet, your IP address is processed in order to transmit the graphic to your browser.
If you click on this seal, you leave our website and you will be forwarded to the servers of Exali AG.
Learn more from Exali’s privacy policy here.
2. Legal basis for data processing
The legal basis for data processing is Art. 6 para. 1 lit.f) GDPR (legitimate interest).
3. Purpose of data processing
The data processing serves the purpose of providing evidence of the legally prescribed mandatory information on professional indemnity as per Section 2 (11) DL-InfoV in a visually appealing manner.
4. Legitimate interest
Our legitimate interest in data processing arises from the purpose of offering an appealing online offer and fulfilling our information obligations in an appealing manner.
