Where Connections Become Partnerships

The One Co helps businesses expand their reach and find their ideal clients by closing the gap between brands and their audiences.

We create influencer campaigns that feel real, connect deeply, and deliver results.

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Getting Started with Influencers

Because Ads Aren’t Cutting It!

“It’s been absolutely amazing working with you! You’ve taken the pressure off

and delivered creator campaigns that actually got us in front of the right audience.

I really appreciate all the work you’ve done. Excited for what’s next.”

You built a business

Now it’s time for people to see it

DIY Client
Attraction

Need more control or flexibility?
Our DIY options are made for you.

Influencer
Management

You have enough on your plate.
Let us run your influencer programme for you.

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The Inside Scoop

Introducing The One Co’s Matchmaking

€22M Home Sold in One Live Stream

Why Choose Influencers

Student Love Notes

We've helped so many incredible students to find success as Virtual Assistants...

The VA Business Blueprint helped me to go from feeling completely stuck to starting my business and getting my first client!

Ellen, business name

I enrolled in the VA Services Academy feeling completely lost - within 2 weeks I knew exactly what to offer & what to charge.

Ellen, business name

Beginner to Booked Out was a game-changer for me. Anna and her team are incredible and I'm booked out for the next 3 months!

Ellen, business name

New on the blog...

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Why You Don't Need More Followers

July 07, 20251 min read

You Need This Instead

Someone recently told me:

“I messed around with Facebook ads, spent £30, and got 800 new followers. Not sure if it’s good… but I’m pleased.”

I mean it's good if you're looking to simply grow followers as opposed to making actual sales from your followers. Followers DO NOT equal currency.

You can’t cash in followers. You can’t build long-term trust with random likes. And half the time, you’re not even sure who followed you. Was it your ideal client or just some random dude, who liked that one piece of content.

So what do you actually need?

An email list.

  • Where you build relationships and your own the audience

  • Where you can actually sell to a nurtured audience

  • Where you don't run the risk of losing all those followers you just brought.

When you use Meta ads, you have to run separate campaigns for everything:

  • One for awareness

  • One for traffic

  • One for conversions

  • One for lead gen

That’s a lot of time, effort, second-guessing and money!

Influencer marketing works differently.

You partner with someone with your ideal audience. They’ve done the groundwork. Built the trust. Warmed them up.

One campaign with the right influencer can deliver:

  • Highly engaged followers

  • Email signups

  • Sales

  • Long-term brand awareness

All in one go, you see they're not a big corporation simply rinsing you of that hard earned cash.

And instead of chasing people, they come to you. Ready, interested, and primed.

If you’re running a small business and tired of spending money on ads that just “might work,” it’s time to rethink where your efforts are going.

Because attention is great… but ownership is better.

InfluencersInfluencer marketingcontent creator marketingsmall business ownersmarketing tips
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