There’s Enough Business to Go Around (Even if Nestlé Owns Half the Aisle)
Here’s a fun (and slightly depressing) fact, a lot of the “independent” brands you think you’re buying from… aren’t so independent.

• Cadbury? Owned by Mondelēz International

• Ben & Jerry’s? Unilever

• Your favourite “quirky” craft beer? Probably AB InBev.

The big conglomerates have been quietly collecting brands like kids used to collect Pokémon cards except they’re playing with billions, not shiny stickers.

They scoop up the ones that are doing well, keep the branding looking “independent,” and carry on.
Most consumers don’t even realise they’re buying from the same giant parent company.

So where does that leave the rest of us?

You could think, “Well, we’re just small fry in a pond full of sharks.”

When you think about it, there are currently over 8 billion people on the planet, which in its most basic term means there’s still business for everyone.

In fact, your product could sell:

• Locally

• Nationally

• Globally

The real challenge isn’t whether there’s a market for you. It’s how you tap into those markets, get visibility to your product or service. And earn the trust of every potentially new customer.

The most obvious go to, is to run a Facebook or Google ad. And we're not completely against it. If you really know how. If you find a business that truly understands the algorithms (which is nyon impossible).
But you’re then competing against people with marketing budgets bigger than your yearly turnover.

Instead, there’s another way, one that’s far more personal. One that is built on trust and human connection and that's with Influencers. Not the “look at me holding this random product” kind. We're talking about the ones embedded in a region, a niche, or a community.
They’ve already done the work:

• Built trust

• Built a following

• Built a style of content their audience love

When they recommend something, their audience listens.Why? Because it feels like a personal recommendation, not a sponsored intrusion, which is what ads have now become.

This is where influencer matchmaking comes in

Imagine trying to date in a foreign country without knowing the language or the social cues.

You could try and figure it out yourself… or you could get introduced by a local friend who knows you both and says, “You two would be perfect together.”

That’s what an influencer does for your brand in a new market.

They bridge the gap. They speak the language, literally and culturally. And they know how to make your brand feel like it has always been there and belongs there.

Yes, the big players are gobbling up brands. It's true they have more money, more resources, and more shelf space than you. What they don't have and something they can’t replicate at scale. The ability to form genuine, human connections through people your audience already trusts.

And when it comes to entering new markets, new countries, or even new industries, that trust is worth more than any ad budget.

If you're seriously considering promoting your business, entering into new territories or just want to understand more about how influencer marketing can benefit your business. Book a free call we'd love to share our insight and knowledge to help you make an informed decision.