The Good Stuff
It's Not You it's ME
Not every influencer is right for your business. Yet too many brands keep forcing partnerships that look good on paper but flop in real life. Why? Because they’re chasing popularity, not compatibility.
Why the Influencer Industry Needs a Reality Check in 2025
Influencer marketing has grown into a billion-dollar industry, but somewhere along the way it stopped serving the people who actually need it most small and medium businesses.
The Stages of an Influencer Relationship
The Stages of an Influencer Relationship If you’ve read our intro to The One Co’s dating-meets-influencer-marketing concept, you’ll already know why we see ourselves as matchmakers.
Why Choose Influencers
There’s Enough Business to Go Around! With over 8 billion people on the planet, your business could become international, global. All by collaborating with an influencer who can help you break into new territories, new markets, new countries.